CONTRACTS

The principal purpose of the WRCLA is to raise the awareness of, stimulate demand and support the value proposition for all Western Red Cedar products through the delivery of a comprehensive marketing program backed by technical support services, education and training. The WRCLA North American promotional program is a comprehensive, multi-million dollar  marketing campaign which is comprised of  numerous elements that  combine to achieve the desired objective of stimulating the demand for Western Red Cedar products such that the volume and value of shipments from British Columbia achieve levels that allow the industry to maximize operations consistent with a sustainable AAC.   Major program components include:

•  Implementation of an extensive advertising program targeting architects, consumers and building professionals.

•  Delivery of a comprehensive PR program to increase publicity for WRC including radio and TV media tours, syndicated articles, architect case studies and TV participation.

•  Maximizing access to WRC products via print, multi-media & online resources.

•  Promotion of WRC at both major national level trade shows  and smaller but key regional shows.

•  Participation at Street of Dreams projects featuring WRC in model homes.

•  Conduct educational seminars for architects, builders, installers & dealers.

•  Extensive development and use of on-line resources to maximize awareness of  cedar's benefits, product availability, proper usage and access to resources via the internet.

•  Production of promotional and technical literature to communicate key information addressing cedar properties, uses, installation, finishing and maintenance.

•  Implementation of an Architect Design Awards Program.

•  Utilization of in market staff and training program to instruct key decision makers

•  Conduct market research and technical research to measure program effectiveness and resolve market access issues.

Contracts

From time to time WRCLA contracts with suppliers to assist in the delivery of various aspects of its promotional program.  Major contractors are selected from a list of qualified suppliers.  To be considered for placement on the list of qualified suppliers, proponents must complete the Request for Qualifications process.  Currently, WRCLA is seeking submissions for the following activities:

Trade Event Services
Creative Services